Clients
Fashion
Fashion
Kenzo is a French brand that produces clothes, shoes and accessories for men and women. The brand’s vision unites the cultures of the West and the East, of Japan and France.
Escada Sport is a line of functional and attractive sportwear. All Escada Sport clothes are elegant and can be easily mixed and matched.
A. Testoni, an Italian shoes brand, quickly became popular with Italian fashion lovers and all over the world. It is renowned for high-quality products and traditional shoemaking techniques.
Tsumori Chisato, a famous Japanese brand, has gained popularity far beyond Japan. Only a short time ago it was impossible to find the brand’s clothes in Russia. But now the latest items by Tsumori Chisato are available in Brand-a-Porter boutiques.
BAON develops, produces and sells more than 5,000 articles of clothing and accessories at mid-range price points as part of seasonal collections for men, women and kids. Today, BAON has more than 150 stores in Russia and the CIS. The brand is also present on all leading multibrand e-commerce platforms.
BAON collections are available for purchase via the company’s web-site, baon.ru, with free delivery, and via an easy-to-use mobile app that provides fashion tips.
BAON is renowned not only for its CASUAL stylish clothes that combine creativity, comfort and functionality, but also for its smart loyalty program based on the Microsoft Dynamics software platform and the Manzanica Loyalty solution.
Leveraging the power of IT and its 30-year heritage, the company continues to develop and attract new customers.
TJ Collection is a retail chain that offers shoes and accessories that reflect British elegance. The chain has stores in all big Russian cities.
“Our decision to replace our CRM system was based on the expectations of our customers who wanted to receive relevant and interesting offers from us. It required a more detailed customer segmentation and clustering.”
Edward Ostrobrod,
Vice President, SELA
Experience in implementation of projects similar to ours demonstrated by our partner is a guarantee of our success. We were looking for the most experienced company operating in this market (in terms of the number of successfully implemented projects and their complexity). As a result, we decided in favor of Manzanica. One more reason for that was that Manzanica satisfied our business needs as far as the capabilities of the CRM solution and its level of readiness were concerned
NEXT is a retail chain selling clothes, distinguished by its exquisite London style. The chain has adopted a contemporary approach, which is twofold and is expressed in following the latest trends in fashion design and in delivering exceptional service to its customers. Privilege Club is a current loyalty program that uses a mobile application for effective communication with customers across Russia.
FOOD
FOOD
O’KEI is retail chain that is dynamically developing in Russia, one of the largest product retail markets in Europe with high potential for further growth. We are among the leaders of the Russian retail market with 113 retail complexes (with the total shopping space amounts to more than 550 thousand sq. m) in the North-Western region, Southern region, Central region, in the Ural and Siberian regions of the country. Today O’KEI supermarkets are present in 29 biggest cities of Russia.
Spar is a large retail grocery chain with the majority of its stores located in Europe. It also operates about 500 stores in Russia (as of 2018).
VARUS is a national supermarket chain in Ukraine. It opened its first store in Dnipropetrovsk on February 25, 2003. Today, VARUS operates 56 stores in Kiev, Dnipro, Krivoy Rog, Zaporozhye, Pavlograd, Novomoskovsk, Kamianske, Nikopol, Marhanets, Dolynska, Pervomaisk, Vyshgorod and Brovary. It owns more than 60,000 square meters of shopping floor space.
VARUS offers 25,000 food products and associated goods.
A chain of supermarkets Victoria is a Russian federal trading company. It is successfully operates and expands in many regions, including Moscow. To interact with its customers, the company opted for the Manzanica solution and Manzana Loyalty Mobile application, designed for the participants of the loyalty program.
Miratorg is one of the biggest agro-industrial holdings in Russia that is becoming the country’s leading meat supplier. The company not only provides high-quality beef, but is also opening an increasing number of retail stores and launching its own burger chain.
Alyonka is a chain of brand stores that offer sweets and chocolate by famous Moscow factories, such as Red October, ROT FRONT, Kontsern Babayevskiy along with unique sweets by regional confectionery factories of the Uniconf holding company. Alyonka offers more than 500 types of candy, as well as hand-made sweets. In Alyonka stores, customers can discover exceptional tastes and a wide range of new and exquisite Russian sweets.
When we were selecting a company to automate our Customer Loyalty Program, we were zooming in, first of all, on the company’s experience and availability of a ready solution, meeting our requirements. Manzanica participated in a tender and won it. As a result, today we have an effective strategic tool, which can help us perfect our customer relationship and make the customer experience in “BRUSNICHKA” retail unforgettable
PHARMA
PHARMA
Neopharm is a chain of drugstores operating under the Neopharm and Stolichki brands. It has almost 300 POS with more than 25 million customers a year. Neopharm runs six different loyalty programs and launches dozens of special offers every month. In 2016, the company was named the fastest growing pharmaceutical chain in Russia, while in 2017 it was awarded a prestigious pharmaceutical prize, the Green Cross, as the best employer in the industry.
We needed a completed solution to launch a bonus program, which would not only credit bonuses, but also give discounts to our customers. That is why we were searching for a contractor… a professional contractor with experience in implementing projects in our industry.
Doctor Stoletov is a chain of drugstores with an extended range of products including curative cosmetics, dietic and diabetic products, BADs, vitamins and even sport nutrition products. The chain runs a large-scale program to support healthy lifestyle based on its “I am going to live 100 years” loyalty program. It gives points not only for purchases, but also for participation in sport events, workouts and for eating healthy.
Electronics
Electronics
A direct official partner of Samsung Electronics. Company stores not only offer solutions and unique accessories selected by the manufacture, but also let their customers see the latest models and sometimes even participate in a preview before the start of official sales. The company elected to develop its loyalty program with help of Manzanica Loyalty and Micorsoft Dynamics CRM.
Media Market. A chain of hypermarkets of household appliances and electronics Media Market has launched the “Khitroshoping” (“Smart shopping”) loyalty program in Russia. Loyalty cardholders will not only be able to spend less on their shopping, but also participate in various sweepstakes. Manzanica Loyalty system on the Dynamics CRM Microsoft platform was chosen as a solution for automation of Media Market’s loyalty program.
Citrus is a specialized gadget and accessory retail chain. It operates about 50 stores in the regional centres in Ukraine.
Healthcare
Healthcare
Selection of Microsoft as a platform for a solution gives real freedom in choosing a service provider for the project and in doing it according to the market conditions. We were choosing a partner for this project very carefully. What was the most important – for the service provider to have experience adequate for achieving our objectives, be capable of implementing complicated projects in compliance with our requirements and have a clear vision of the core of our business. The partner we have selected – Manzanica, managed to persuade us that they have all the required qualifications and that they are experts in the domain of implementation of CRM for retail customers.
Zub.ru chain of dental clinics has been working in the market since 1998. As of today, the chain includes 11 clinics. Doctors of all dental specialties provide the necessary assistance to patients. Zub.ru uses innovative medical equipment for the effective diagnosis and treatment of oral diseases. An important advantage of Zub.ru is its own dental prosthetic laboratory. The Company is a member of the Association of Private Dental Clinics. The chain of clinics chose Manzanica Loyalty to implement the Loyalty Program for its patients.
Polyclinika.ru is a chain of modern multidisciplinary clinics. The main focus of the chain is ongoing care about their clients. There are many different private clinics in the market, however, few of them have their own training centers for mandatory annual retraining of doctors. Convenient location of clinics, caring attitude and high-quality services are the key to success of the Polyclinika.ru chain.
Ozerki is the biggest low-prices pharmaceutical chain in Russia that operates 156 drugstores. It was named a favorite brand in Russia in 2015, 2016 and 2017 by Online Market Intelligence based on their research. Ozerki runs the Health Care loyalty program that allows customers to get discounts on the medicines they need, as well as to accrue points and use them to cover up to 99 % of their bill.
Neopharm is a chain of drugstores operating under the Neopharm and Stolichki brands. It has almost 300 POS with more than 25 million customers a year. Neopharm runs six different loyalty programs and launches dozens of special offers every month. In 2016, the company was named the fastest growing pharmaceutical chain in Russia, while in 2017 it was awarded a prestigious pharmaceutical prize, the Green Cross, as the best employer in the industry.
Homeware
and gifts
Homeware
and gifts
Peredvizhnik is a retail chain for creative people with a management strategy focused on day-to-day customer care. Its sales assistants engage in annual workshops and can offer professional recommendations. Peredvizhnik offers popular artistic goods as well as products by rare brands from Europe, the U.S. and other countries. In order to better understand its customers, the company’s management has chosen Manzanica
Loyalty. It is a loyalty program management solution for small and medium-sized businesses that not only allows to accrue points and give rewards to customers but also provides a set of reporting, communication and integration capabilities.
Respublica is more than a book store. It is a place where you can relax your mind and find your favorite book. The company decided to use the Manzanica Loyalty solution to better understand its customers. From now on its communications with readers will be more personalized and efficient.
Kids
Kids
The foremost objective of the «KORABLIK» retail chain is taking good care of its customers. Therefore we need reliable Customer Loyalty Program management system. We have selected Manzanica built on the Microsoft Dynamics CRM platform because it is user-friendly, innovative and meets all standards of the current-day marketing. The issue of prompt commissioning of the system was also a high priority for us. Manzana Group employees showed their confidence and we believe they can successfully accomplish the task
Dochki-Synochki (The Daughters and the Sons) offers a broad range of products to its customers—there over 55,000 items in its product range supplied by more than 500 companies from Russia, Belarus, Ukraine, Poland, China, Turkey, Spain, France, Italy and a number of other countries. Our procurement service is on a continuous lookout for novelties worldwide. As a result, we have the most attractive offers on the best goods for our customers! To manage and develop its benefit program, Dochki-Synochki decided to go with Manzanica Loyalty solution on the Microsoft Dynamics CRM platform
Mothercare is a chain of retail stores participating in the Privilege Club loyalty program. Mothercare offers its customers a broad range of products for the mothers-to-be and children from 0 to 10. It has established branches in many cities across Russia. Because Mothercare participates in a coalition loyalty program, it has a unique opportunity to customize communication with its customers for increased efficiency and can offer only specific coupons and gifts. For the loyalty program to work accurately and efficiently, Mothercare employs the Manzanica Loyalty solution on the Microsoft Dynamics CRM platform.
Furniture
Furniture
A chain of furniture hypermarkets Hoff—one of the largest and most dynamic Russian furniture networks. This Russian retail chain, the only furniture and home accessories company working in the hypermarket format in the Russian market, has selected the Manzanica Loyalty solution on the Dynamics CRM Microsoft platform to manage its loyalty program.
Tsvet Divanov is a chain of furniture stores with its own production sites in Ryazan, Vladimir, Moscow Oblast and Serbia. It has more than 400 showrooms across Russia and a web-store that offers free delivery in Moscow, Saint Petersburg, Tver, Kostroma, Yaroslavl, Ivanovo, Nizhny Novgorod, Vladimir, Smolensk, Kaluga and Tula. The loyalty program of the Vokrug Divana furniture club allows customers to accrue points and use them to cover up to 50 % of their purchases as well as receive special offers and valuable recommendations on the furniture care and maintenance.
Pets
Pets
Four Paws is a federal chain of pet stores. Currently the network includes 107 pet shops. Currently the stores of the chain can be found not only in Moscow and the Moscow region, but also in other regions of Russia. Four Paws is distinguished by a vast range of pet supplies, experienced team, competitive prices and regularly offered special promotions, contests, sales promos and gifts for regular customers.
“We have ambitious plans for working with our clients. We consider the possibility of connecting and using bots in instant messengers, and we will work more closely with analytics. After all, Manzanica Loyalty has access to professional analytical tools and all the necessary segmentation of the client asset to set up targeted promotions, the response to which is much higher.”
Sales and Development Director, Zoomarket
Vadim Romensky
Jewerly
Jewerly
The major outcome we are expecting from the implementation of the Manzanica Loyalty solution is a boosted Customer Loyalty Program management, which should result in the enhancement of the privileges available to the holders of the “MOSCOW JEWELRY PLANT” discount card. Implementation os a new IT solution should assist us in launching of long-awaited partnership programs, Birthday Bonus Program, as well as arm us with an improved tool for comprehensive data analysis and reporting. And finally, one more point – we expect that Manzanica Loyalty will supply us with the state-of-the-art tools for personalized customer care.
Marketplace
Marketplace
The new online platform Goods (goods.ru) is shaping up to become Russia’s leading
e-commerce platform. It already offers more than 200,000 products from 170 online stores in its catalogs of electronics, home appliances, household goods, supplies for construction, renovation and gardening, children’s products and auto goods. By bringing together goods and customers, the platform aims at combining all the best that e-commerce can offer in one place.
ServIces
ServIces
Zolotaya Seredina. We have assessed the market of software for Customers Loyalty Program management and concluded that Manzanica is the leader in this segment. Another argument in favor of Manzanica Loyalty was that their solution had been developed on the platform of the global leader in technologies – Microsoft Company. This inspires confidence in the quality and reliability of their system.
B2b
B2b
Zolotaya Seredina. We have assessed the market of software for Customers Loyalty Program management and concluded that Manzanica is the leader in this segment. Another argument in favor of Manzanica Loyalty was that their solution had been developed on the platform of the global leader in technologies – Microsoft Company. This inspires confidence in the quality and reliability of their system.
Drogerie
Drogerie
We consider the selection of and IT solution to be a very important issue. Our customers and their perception of us are our most valuable assets. Therefore, we believe that we must be very careful selecting a CRM management tool. We have conducted a comparative study of the solution, offered by Manzanica and other CRM market participants. One of the suppliers has even arranged a demonstration of their CRM system, using the settings compatible with our company’s cash register software. We needed a system that would be capable of handling promotion and marketing campaigns normally conducted by the “SEM+YA” chain of minimarkets. We were targeting an effective and robust CRM system. The solution, offered by Manzanica, has not only met most of our requirements, but also showed that it has a great potential for further development of our marketing initiatives
Entertaiment
Entertaiment
The YELTSIN CENTER PLUS loyalty card allows our customers to accrue points for their shopping at the Yeltsin Center and use them to get a discount on their next purchases, receive personal offers and be the first to know about our news and special sales, as well as gain access to exclusive service offers. In addition to financial bonuses, YELTSIN CENTER PLUS members also have access to nonfinancial benefits provided by the program’s partners: invitations to private events, first shows, special offers and sales, special terms of service, gifts etc. This may include additional bonus points, a chance to participate in special offers, free time in the coworking area, priority service at cash registers, a separate cloakroom, free parking, exclusive museum tours with celebrity guides, and a chance to buy tickets before the start of official sales.
Vasily Vyzhutovich,
Head of Marketing,
Yeltsin Center
FINANCIAL SERVICES
FINANCIAL SERVICES
Home Сredit Bank. The “POLZA” Program is not just another project for our bank, but a new, important stage in the bank’s development. That is why it was essential for us to find the right kind of Program management solution and a reliable company for the system implementation. It was critical for us to commission the system promptly and on a budget, while assuring it offers maximum functions and is highly scalable. We had to focus on those aspects because we are planning to spread the system to all regions of our presence in the future. The Manzanica Loyalty solution was a perfect match for our requirements.