Меню Закрыть

Products

Manzanica

Loyalty Program automation and Customer Relationship Management powered by Microsoft Dynamics CRM and Microsoft SQL Server

Manzanica on the Microsoft Dynamics CRM platform is a popular solution for the management of loyalty programs designed for industrial CRM systems. 

Manzanica provides a comprehensive range of tools required to manage loyalty programs, as well as a set of techniques for conducting sales promos and targeting communication with customers.

Manzanica solution has a proven record of successful application in retail business, bank offices and shopping centers as well as in insurance, healthcare and sports industries.

With Manzanica solution, retailers achieve an increased average receipt, higher purchase rate and get a better margin.

Manzanica advantages

Sustainable solution

Social networks integration

Scalable system

Out-of-the-box solution

Mobile application

Intuitive interface

Flexible licensing

Solution launch vast experience

Manzanica functionality

BUSINESS INTELLIGENCE

  • Set of dashboards
  • Specialized transactional reports
  • Built-in RFM & Binary segmentation
  • Fraud analysis
  • OLAP & DWH available

REWARD MANAGEMENT & LOYALTY PROCESSING

  • Bonus points processing
  • Targeted campaign – Segment of One
  • Library of campaigns
  • Online or batch processing
  • Coupons management

MEMBERSHIP & PARTNER MANAGEMENT​

  • Loyalty program levels/tiers
    (individual, family or corporate memberships)
  • Member bonus point balance
  • Various types of member identification
  • Personal Web portal for Partners
  • Partner relationships management

OMNICHANNEL COMMUNICATION

  • Personalized messages generation
  • Deliver messages on-demand or according to schedule
  • Smart delivery
  • API for 3rd party communication providers
  • Automated processing of inbound communications