Manzanica
Loyalty Program automation and Customer Relationship Management powered by Microsoft Dynamics CRM and Microsoft SQL Server
Manzanica on the Microsoft Dynamics CRM platform is a popular solution for the management of loyalty programs designed for industrial CRM systems.
Manzanica provides a comprehensive range of tools required to manage loyalty programs, as well as a set of techniques for conducting sales promos and targeting communication with customers.
Manzanica solution has a proven record of successful application in retail business, bank offices and shopping centers as well as in insurance, healthcare and sports industries.
With Manzanica solution, retailers achieve an increased average receipt, higher purchase rate and get a better margin.
Manzanica advantages
Sustainable solution
Social networks integration
Scalable system
Out-of-the-box solution
Mobile application
Intuitive interface
Flexible licensing
Solution launch vast experience
Manzanica functionality
BUSINESS INTELLIGENCE
- Set of dashboards
- Specialized transactional reports
- Built-in RFM & Binary segmentation
- Fraud analysis
- OLAP & DWH available
REWARD MANAGEMENT & LOYALTY PROCESSING
- Bonus points processing
- Targeted campaign – Segment of One
- Library of campaigns
- Online or batch processing
- Coupons management
MEMBERSHIP & PARTNER MANAGEMENT
- Loyalty program levels/tiers
(individual, family or corporate memberships) - Member bonus point balance
- Various types of member identification
- Personal Web portal for Partners
- Partner relationships management
OMNICHANNEL COMMUNICATION
- Personalized messages generation
- Deliver messages on-demand or according to schedule
- Smart delivery
- API for 3rd party communication providers
- Automated processing of inbound communications
