Loyalty Program automation and Customer Relationship Management powered by Microsoft Dynamics CRM and Microsoft SQL Server
More about Manzana Loyalty
Manzana Loyalty on the Microsoft Dynamics CRM platform is a popular solution for the management of loyalty programs designed for industrial CRM systems. By employing Manzana Loyalty solution, retailers achieve an increased average receipt, higher purchase rate and get a better margin.
Manzana Loyalty provides a comprehensive range of tools required to manage loyalty programs, as well as a set of techniques for conducting sales promos and targeting communication with customers.
Manzana Loyalty solution has a proven record of successful application in retail business, bank offices and shopping centers as well as in insurance, healthcare and sports industries.
Manzana Loyalty functionality
MEMBERSHIP & PARTNER MANAGEMENT
- Loyalty program levels/tiers
(individual, family or corporate memberships) - Member bonus point balance
- Various types of member identification
- Personal Web portal for Partners
- Partner relationships management
OMNICHANNEL COMMUNICATION
- Personalized messages generation
- Deliver messages on-demand or according to schedule
- Smart delivery
- API for 3rd party communication providers
- Automated processing of inbound communications
REWARD MANAGEMENT & LOYALTY PROCESSING
- Bonus points accruals/ redemptions/ expiration/ transfers
- Very targeted campaign – till the Segment of One
- Library of predesigned campaigns/ bonus rules templates
- Online or batch transactions processing
- Non-monetary member activities
- Coupons management
BUSINESS INTELLIGENCE
- Set of dashboards
- Specialized transactional reports
- Built-in RFM & Binary segmentation
- Fraud analysis
- OLAP & DWH available
Our clients feedback
The average bill of loyalty program participant is 40% higher than a regular customer’s one
Before the loyalty program a response from “carpet” sms mailing wasn’t over 1,5%, while now it is about 10% with less cost
