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Manzana Loyalty

Loyalty Program automation and Customer Relationship Management powered by Microsoft Dynamics CRM and Microsoft SQL Server

More about Manzana Loyalty

Manzana Loyalty on the Microsoft Dynamics CRM platform is a popular solution for the management of loyalty programs designed for industrial CRM systems. By employing Manzana Loyalty solution, retailers achieve an increased average receipt, higher purchase rate and get a better margin.

Manzana Loyalty provides a comprehensive range of tools required to manage loyalty programs, as well as a set of techniques for conducting sales promos and targeting communication with customers.

Manzana Loyalty solution has a proven record of successful application in retail business, bank offices and shopping centers as well as in insurance, healthcare and sports industries.

Manzana Loyalty functionality



  • Loyalty program levels/tiers
    (individual, family or corporate memberships)
  • Member bonus point balance
  • Various types of member identification
  • Personal Web portal for Partners
  • Partner relationships management


  • Personalized messages generation
  • Deliver messages on-demand or according to schedule
  • Smart delivery
  • API for 3rd party communication providers
  • Automated processing of inbound communications


  • Bonus points accruals/ redemptions/ expiration/ transfers
  • Very targeted campaign – till the Segment of One
  • Library of predesigned campaigns/ bonus rules templates
  • Online or batch transactions processing
  • Non-monetary member activities
  • Coupons management


  • Set of dashboards
  • Specialized transactional reports
  • Built-in RFM & Binary segmentation
  • Fraud analysis
  • OLAP & DWH available

Our clients feedback

The average bill of loyalty program participant is 40% higher than a regular customer’s one

Dmitry Komarov Children’s,
goods retailer

Before the loyalty program a response from “carpet” sms mailing wasn’t over 1,5%, while now it is about 10% with less cost

Ksenya Dergunova,
Drogery Retail Chain