Customer loyalty management software
based on Microsoft Azure — Manzanica Loyalty
was presented at NRF Retail’s Big Show 2019
Manzanica, software vendor with 12 years experience and a proven track record of success participated in NRF 2019 Retail’s Big Show in New York City. Manzanica joined Microsoft at booth #3301 along with other Microsoft's retail partners.
Manzanica presented to retailers advanced Microsoft Azure-based data processing solution for customer loyalty programs, rewards
management and personalized marketing automation.
Expo visitors saw how they could benefit from extended capabilities for marketing automation within Microsoft Azure Stack. The Manzanica Loyalty solution supports retail marketers with effective tools to create and run personalized marketing campaigns including integrated digital and in-store marketing communications.
Manzanica, software vendor with strong focus on retail loyalty program automation and rewards data processing with 12 years track record of success, participates NRF 2019 Retail’s Big Show in New York City. Manzanica joins Microsoft at booth #3301 alongside a group of retail-focused Microsoft partners.
Manzanica will present to retailers advanced Microsoft Azure —
based data processing solution for loyalty programs, rewards
management and personal marketing automation working with
Microsoft Dynamics 365.
Expo visitors will see how they could benefit from end-to-end retail loyalty automation within Microsoft Azure Stack. Manzanica Loyalty solution supports retailer marketers with effective tools to create and run targeted marketing campaigns including personal offerings and integrated digital and in-store communications.
The platform is integrated with possible digital channels and provides sales assistants and cashiers with a real time offering to customers.
Manzanica Loyalty provides retailers with the highest level of personalization in reward campaigns — including the “Segment-Of-One” targeted campaigns — that helps to run promotions without killing profits.
Based on reliable and scalable Azure technologies — Manzanica Loyalty has the proven ability to process more than 1’400 purchases per second and 100 000 POS online with guaranteed response time. Being cloud based Manzanica Loyalty could be easily rolled out at scale to a huge amount of retail clients using standard components and building blocks.
Omnichannel communications engine involves customer
communications and provides sales assistants and cashiers with
relevant real-time messages and offers. Integration with popular
social media and messengers makes engagement even more
personal, convenient and effective.
Solution provides retailer with such strong competitive advantage
as highest level of personalization in reward campaigns — including
the “Segment-Of-One” targeted campaigns — to avoid margin killing
promo campaigns.
Based on reliable and scalable Azure technologies — Manzanica
Loyalty proved ability to process more than 1’400 purchases per
second from 100 000 POS in real time with guaranteed response
time. Being cloud based Manzanica’s loyalty and rewards processing
system could be easily rolled out and scaled to a variety of different
retail clients using standard components and building blocks.
One of the cases — the grocery chain OKEY (LSE: OKEY). Manzanica Loyalty helps OKEY hypermarkets to automate its customer loyalty program and run marketing campaigns aimed at building long-term relations with customers. Microsoft Dynamics-integrated POS system allows to create highly effective targeted marketing campaigns, customize promotional deals and upsell relevant products online.
Manzanica Loyalty allows to run marketing communications and
rewards management for large grocery chains, furniture stores,
fashion retailers, drogeries, children’s clothing chain stores, pet store retailers, HoReCa, marketplaces and worldwide known
international brands.
One of the cases — Grocery chain OKEY (LSE: OKEY). Chain of
hypermarkets manages loyalty program and all promo campaigns
with Microsoft based Manzanica Loyalty solution. All transactions
from POS are processed within CRM-solution to calculate promo
offerings for all customers & targeted personal rewards for loyalty
program members in real time.
Manzanica Loyalty solution runs marketing communications and
rewards management for large grocery chains, furniture stores,
fashion retailers, drogeries, goods for children stores chains, pet
shop retailers, HoReCa, marketplaces, worldwide known
international brands.
Market is overloaded with loyalty programs based on fragmented and partial information. Most of them are still providing standard non-personal offerings for their customers. It is time to make Retailer’s marketing very personal and extremely targeted. Non-personal interactions and not relevant offers cost a lot and decrease sales.
To meet customer’s expectations and address competitive pressure from market leaders retailer no longer has a choice except to give customers a personal bespoke service to meet their specific needs.
We were proud to join Microsoft at NRF and show how our clients run Microsoft Azure platform and benefit from being on the leading edge of technologies on a very competitive retail market
Greg Jones
Director of business strategy
for Worldwide Retail at Microsoft
We’re pleased that Manzanica was joining us at NRF and demonstrating how investing in retail technology advancements could help to improve business. It hehps not only compete and succeed, but ultimately provide the best service to their customers. As the retail industry continues to transform, our partners plays crucial role by helping us solve retailers’ biggest challenges and uncover valuable new opportunities to reimagine retail.
Alex Pisarev
Manzanica’s Managing Partner
>
12
years
retail marketing/ Loyalty
processing automation
>
100
m
consumers
>
10
K
connected stores: from
small ones to multinational
retail brands
Manzanica’s solution is based on leading Microsoft Azure technology stack with proven scalability to process loyalty programs for largest retailers in real time mode with guaranteed response time.
> 12 years
retail marketing/ Loyalty
processing automation
> 100 m
consumers
> 10 k
connected stores:
Manzanica’s solution is based on leading Microsoft Azure technology stack with proven scalability to process loyalty programs for largest retailers in real time mode with guaranteed response time.
Market is overload with loyalty programs based on very
fragmented data. Most of them are still providing standard
non-personal offerings for their customers. It is time to
make Retailer’s marketing very personal and extremely
targeted. Non-personal interactions and not relevant offers
cost a lot and decrease sales.
To meet customer’s expectations and address competitive
pressure from market leaders retailer no longer have a
choice except make their marketing very personal.
We are proud to join Microsoft at NRF and show how our
clients run Microsoft Azure platform and benefit from being on the leading edge of technologies on a very competitive retail market
Greg Jones
Director of business strategy
for Worldwide Retail at Microsoft
We’re pleased that Manzanica is joining us at NRF
showcasing how technology investments and advancements are being applied to help retailers not only compete and succeed, but also ultimately provide the best service to their customers. As the retail industry continues to transform, our partners are critical in helping us solve retailers’ biggest challenges and uncover valuable new opportunities to re-imagine retail.
Alex Pisarev
Manzanica’s Managing Partner